Zou Xiao is a creative professional, director, photographer, and cultural handicraft designer. He founded LIMA CREATION® and the "Incredible Intangible Heritage" IP. A graduate of the New York Institute of Photography and the Suzhou University of Arts and Crafts, Zou Xiao has always been influenced by classical Chinese art, merging it seamlessly with Western fashion to strike a balance between commercial success and artistic integrity. He maintains collaborations with top international brands.

Driven by a deep love for traditional culture, in 2023, Zou Xiao kicked off the "Incredible Intangible Heritage" project under his LIMA CREATION® banner. Teaming up with masters of Chinese intangible heritage crafts, he's dedicated to infusing traditional arts with new life, crafting modern designs that honor Eastern aesthetics.